​Although 10 minutes may seem like a very short swimming lesson, each ISR Self-Rescue® Survival Swimming lesson is a private one on one lesson and your child is getting the undivided attention of their Certified ISR Instructor. Each lesson, though short, is very intense. Young children are sensorimotor learners and mastery of a sensorimotor skill is most effectively achieved by short, frequent exposure. The 10-minute lesson also honors the child's attention span and avoids the risk of temperature and physical fatigue.  Traditional swimming lessons are typically offered in 45 minutes to one-hour group lesson options making it appear you are getting more for your money. Unfortunately, this is not the case.  In a group class, with five other students and one instructor, how much one on one instruction is your child receiving from the instructor? 

The ISR Self-Rescue® Survival Swimming instruction our students receive is the product of over 50+ years of research and achieves unparalleled results.  The research concluded that children were most successful when the 10-minute maximum lesson length was implemented to ensure the safety of the student. 

• The 10 minute maximum lesson aids in the prevention of hyponatremia when establishing breath control.
• Allows the Instructor to end the lesson on a better approximation of the target behavior, keeping our student successful within this time frame and getting them out on a positive note rather than due to muscular fatigue.
• Allows the Instructor to end the lesson before physical fatigue sets in. Once physical fatigue sets in posture and coordinated movements begin to deteriorate rapidly and therefore less than optimum performance gets reinforced.
• Studies show that children learn faster and retain skills best when taught in short increments frequently. Hence, the 5 days in a row, 10 minute lessons.

ISR  Self-Rescue® Survival Swim instruction encourages water competence first, thereby promoting a safe foundation for lifelong enjoyment of the water. ​Infant Swimming Resource is the most important level of protection you can give your child to prevent drowning. If fences, supervision, and alarms fail, your child's skill is an additional measure of protection! 

Copyright © 2020 ISR of Lake Lanier, LLC

Every year it seems I get the same question from parents regarding the cost of ISR Self-Rescue® instruction lessons versus traditional lessons. The best explanation I can give was written by fellow Michigan ISR Master Instructor Michael Petrella 4 years ago, he writes:

"​I did the math on traditional swim lessons vs. ISR lessons. The rate I received from the local YMCA was $80 for a four-day session, 45 minutes per day. The Instructor to student ratio for the little ones, 3-year-old with little to no skills, is 4 students to 1 Instructor. (This is being generous. The ratio is more likely 6 to 1.) That works out to $80 for 45 minutes per student. I charge $75 a week and you get 50 minutes of one-on-one, specialized instruction from an aquatics behavioral specialist that has his own children and understands them, not a 19-year-old college swimmer home on summer break. I’m talking about an ISR Instructor schooled in behavior psychology and the aspects of sensorimotor learning, and shaping behavior, physiological conditions as they relate to the water, emotional learning, who has spent over 80 hours studying video and analyzing the effects of positive reinforcement and how it is applied at the precise moment in time to be effective. Oh, I almost forgot, with ISR you do have to pay a $105.00 application fee so our DOCTORS & NURSES on staff can ensure your child will receive a safe lesson. Yes, we have real-life doctors and nurses that review registrations. Here is the most important thing to consider. At the end of what would be 6 sessions (6 weeks), your child will have REAL skills to swim and more importantly rollback to float to save their life in an emergency situation. I’m talking fully clothed with jeans and a sweatshirt and shoes and a diaper on. Did I mention that drowning is the leading cause of accidental death for children under 4? The sooner the safer! Don’t even get me started on the dangers of ‘Pop Tot’ & ‘Mommy & Me’ classes that teach babies that water is fun without teaching them what to do if they go and get into all that fun!"

If cost is not the issue then think about the quality of instruction you are receiving.  My question when you shopped for a car seat, did you buy the cheapest one or did you look at the ratings and get the best car seat with the best safety record?